History of Jumia - Online Market Place
● Jumia entered business in 2012 and presently serves 14 African countries
● The company owns around 15% of products that sell on its website. Entrepreneurs selling on the platform own the rest of the items.
● In 2013, Jumia won the World Online Retail Award
● In 2015, it registered $234 million in revenue, representing a 265% growth from the previous year
● As of 2016, Jumia has contributed to 90% of African GDP, serves millions of customers, and boasts 126 operations across Africa.
● As of 2017, Jumia ranks 47th among the smartest companies as listed by the MIT (Massachusetts Institute of Technology). Plus, it's the only African company to feature among the top 50 in the MIT list.
Things To Consider Before Knowing How To Sell On Jumia
Jumia, like most e-commerce platforms, has certain conditions that ought to be met before you can start selling. Below, we discuss the must-haves for selling on Jumia platform:
You Should Have Brand New Products
Jumia doesn’t accept the sale of used or refurbished products, meaning you can only list new products. Plus, ensure that the products you plan to sell don’t feature in Jumia’s list of banned and restricted brands. You can click here to get a complete list.
You Should be an Authorized Seller of a Brand
In the case of branded products, ensure you’re an authorized seller of that particular brand. Authorization comes in various forms, including licenses and trademarks. Jumia does this to protect both the seller and the brand owner.
Apt Pricing
Jumia offers premium quality products at affordable prices, which is a welcome move for end-users. So, if you’re planning to sell costly high-end products, Jumia might not be the right place for you.
You Should Have At Least 5 Items To Sell
Jumia puts a minimum limit to the number of items you can upload. Currently, you can’t upload less than 5 products.
You Need a Bank Account
Jumia pays directly into your bank account. So, you should consider opening one before registering.
What Can You Sell on Jumia Market?
In Jumia, there are extensive categories of products you can sell. Below is a list of items that sell on Jumia:
● Electronics (television, projectors, cameras, sound systems, etc.)
● Phone & Tablets (mobile phones, tablets, and accessories)
● Computing (laptops, printers, scanners, software, networking services, etc.)
● Health & Beauty (hair care, fragrances, makeups, etc.)
● Home & Office (cookware, appliances, furniture, bedding, etc.)
● Grocery (laundry, cooking, toiletries, beverages, etc.)
● Fashion (wearables, jewelry, watches, etc.)
● Baby Products (toys, apparel, diapering, etc.)
● Automobile (car & motorcycle accessories, safety equipment, etc.)
● Sporting Goods (sport & fitness, cycling, camping, etc.)
● Gaming (play station, video games, etc.)
● Other Categories ( livestock, musical, gardening, movies, etc.)
What Are The Conditions Required To Sell on Jumia?
As a seller you need to:
● Be at least 18 years of age, or selling under the supervision of a legal guardian or parent
● Take responsibility for all activities regarding password and account.
● Ensure business transparency and maintain high-quality products and standards. Remember, Jumia does routine quality checks for verification.
● Maintain price parity for your products, both in Jumia and other platforms. For instance, you shouldn’t sell a product at a lower price on another platform than the price listed on Jumia.
● Grant Jumia access to your products, branding materials, and trademarks for promotional purposes.
● Invest in, or carry campaigns to promote your product.
● Complete the registration process and obtain a Tax Identification Number (TIN)
● Ensure no product is out of stock. Maintain zero percent Out Of Stock Rate
● Maintain a quality Return Rate of less than 2%
● Have a customer product rating of not less than 3 stars
● Maintain a Ready-to-Ship policy within 24 hours
● Ensure the product comes with a warranty where applicable
Click here to subscribe to our YouTube Channel
0 Comments